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Is Retail Dying or is it Time for a Renaissance? – Brian Solis

Guest post from Michel Lewis (@BizMike), founder of RoomSignal and long-time friend of Brian. Retail is dead. Heard that phrase before? For the last decade we have watched as digital companies like Amazon & Netflix received much of the credit, for putting brands like Borders and Blockbuster out to pasture. Poor stock performances and gloomy headlines about the death of retail only fuel reports about the demise of brick & mortar stores. For many retail brands like Nordstrom an

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Deepening Customer Relationships with Contextual Content – Brian Solis

Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextua

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The Reason for Beacons: Versatility – DGI Wire

(DGIwire) – Beacons (also called “connectors”) are increasingly a part of American society. According to Advertising Age, these devices—which use low-energy Bluetooth connections to communicate with smartphones and tablets—numbered 13 million in the last quarter of 2016, nearly triple over the year before. What explains their burgeoning popularity? One factor is versatility. As Advertising Age …

Source: www.dgiwire.com