It’s no secret that modern technology is radically changing the retail industry. Today’s digital native consumers expect to browse products from their couch and move between devices and stores without missing a beat. Digital-centric busin
Guest post from Michel Lewis (@BizMike), founder of RoomSignal and long-time friend of Brian. Retail is dead. Heard that phrase before? For the last decade we have watched as digital companies like Amazon & Netflix received much of the credit, for putting brands like Borders and Blockbuster out to pasture. Poor stock performances and gloomy headlines about the death of retail only fuel reports about the demise of brick & mortar stores. For many retail brands like Nordstrom an
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to today’s uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextua
The NY Jets are set to launch new technologies this season, including an artificially intelligent chatbot and next-generation player statistics.
Interacting effectively with customers has traditionally been a form of art, especially in face-to-face settings. But now that customers are increasingly shopping on social media, mobile apps, and websites, a bit of science can help win their loyalty